In the book of Acts you see a picture of the church that is far removed from the loud music, fog machines, webcasts and trendy pastors we call church today. In the church today we strive to create a neat and streamlined package that is all about the end user experience. While none of these things are bad, the picture of the church in Acts is far different. Sure, you can argue that they didn’t have fog machines or Hillsong United back then, but I think that might be missing the point. A great summary of the day-to-day life of the church is found in the second chapter of Acts. Luke describes a group of believers meeting together often, being taught the truth about Jesus, sharing communion, eating meals together, and uniting in prayer. These believers were even willing to give up the things they owned to ensure everyone was provided for. It wasn’t a neat and clean package. It was often messy. But, this was community at its finest. This gathering was not static. They didn’t close the doors and look inward. But rather, being a part of this group made them a better member of their city. At the end of chapter two Luke says, “Daily there were added to their numbers those who were being saved.” Imagine communities like this in every city in America.
Sometimes it seems the differences between newly planted church and the existing ones in that city are that of marketing. How often do you see products at the grocery store that say, “New look, same great taste!” That doesn’t inspire me to buy a product I have never tried and I doubt that it works for the church. We don’t need brand reinvention. We need to take a hard look at the product we are selling. I am in no way saying we need to revise our doctrine or make our message more palatable. I don’t believe those are the things we are marketing.
Think about the change you see in the pasta aisle. Ten years ago you wouldn’t have seen whole-wheat spaghetti on the shelf. Now companies have seen that the market is demanding healthier choices for their diet. When you walk down the pasta aisle now you will not find a major pasta company that does not make a line of whole wheat pasta. It would be a horrible misunderstanding of the market for a pasta company to look at this and decide only to revise their packaging to make it look healthier. “New look, same great taste!” However, this is exactly what churches do. I am in no way arguing that we shouldn’t revise our image, but if that is all we do we have missed the point! We need to make some fundamental changes to the product we are selling. Studies show that Americans are among the loneliest people in the world. People are not only looking for a “cooler” looking package. They are looking for something fundamentally different. They are looking for community.
I am not arguing that there isn’t a need for different models and ways of doing church. I believe there is a need for different models because each city is different and each leader is different. However, if community isn’t at the heart of the model then what you end up with is not a representation of the church. If we learn anything about the church from a study of the book of Acts we see that while there were many different manifestations of the church, at the heart of each of them was the idea of dynamic Christ-centered community. Rebranding alone will not create community. Community must go to the very heart of who we are as a church.
In light of this I would like to announce the name of the church we will be planting in Louisville, Colorado: Boulder County Community Church. This church will not only be a community church, but it will also BE a community.
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Before I begin, let me first say that I have invested a lot of time, energy and resources into my own leadership development. I firmly believe that without solid leadership any organization, including the church, will struggle and even fail. Poor leadership is crippling to those who follow. Leadership is a significant need in the church. Church leaders need to develop the skills and techniques necessary to effectively lead. That being said, I think we face a problem in the church today that I don’t think reading the latest leadership book will solve. I fear that we in the church have become leadership minded merely so that might gain more followers. You can be a great leader; leading your church over a cliff, but that won’t change the mess at the bottom.